A New Chapter

Economic conditions are the worst they've been in my adult life. So, I quit my well-paying job at a good firm. Why? I listened to myself instead of the collective fear in the news and on the lips of well-meaning people.

I can't explain it in a way that will make sense to everyone. If you feel it, you know what I'm talking about. This is the right move for me. One explanation might be that I've reached the point where it is harder on my ego to work in a business that I once owned than it is to leave. But it really is far more complicated than that. My decision involves personal challenge and need for a different kind of growth in my career and life.

You might say I'm reinventing myself. Or maybe it's that I'm fine-tuning. I've been introspective enough to understand (some of) my strengths. I'm an empathetic listener. I have a certain sense of intuitive insight. I'm resourceful. I have a great thirst for knowledge and a love of learning. I have a habit of seeing connections – some obvious, some not so obvious – that lead to ideas. I'm completely fascinated by symbolism, language, human behavior, culture and creativity.

I use those characteristics to help people and the organizations they lead hone in on who they are and what they stand for. I help them grasp their uniqueness and harness it in visuals, words and actions that connect them with the right people. I help clarify issues, values and identity. In the parlance of business, I offer strategic brand development.

For those who need to know, yes, there's something tangible at the end of the process. What that is depends on what is needed. It could be a strategic plan. Or a tactical plan. Or a logo. Or website, brochure, or sales kit. Or all of the above. What matters to me is that an organization - whether an individual or microbusiness, employer of dozens or massive corporate concern, for-profit or not-for-profit - find the groove that enables them to ethically and honestly move toward their goals and serve their world and the people whose lives they touch.

This past Friday was my last day as an employee at Element Three. The three and half year transition was a rewarding one. I met great people and learned even more about brand, marketing, myself and business. I'll miss the work. I'll miss my office space. Mostly I'll miss the people. They've become family. I know the business is in very good hands. And I'm excited to see what the team at Element Three will do in the months and years to come. They're good people and the vision is strong. I'll continue to serve Element Three as needed. We'll collaborate on projects. They'll help me on my projects.

Now I turn the page to a new chapter in my life. I'm still writing this book and like any good author, I'm open to new material. If you'd like to chat over a cup of tea (or coffee if that's your thing) give me a call, shoot me an email, or DM me on Twitter. I'd like to hear what you have to say.

Thanks for indulging me in my story.

(For a nice discussion on the use of "hone in" vs. "home in," see the Business Writing Blog.)