The Food Prescription - design, print

Barbara asked for my help on branding her fledgling business. She wanted to make a positive difference in the lives of children and adults through getting them excited to be in the kitchen and understand that good food is indeed good medicine. Through our discussions, the concept of the old-fashioned apothecary arose. With that thinking and knowing that her primary audience would be women, I went in a modern-vintage direction with elements of life. After the logo was completed, I designed a business card and templates for letters and recipes. I've advised on a few other design and branding decisions since the completion of the initial work.